My approach has always been defined by a hands-on ethos, a punk DIY spirit I first absorbed as a 'fly on the wall' at Vivienne Westwood. This foundation of authenticity drove almost a decade of shaping London’s cultural scene. I helped build the visual identities of hotspots like The Scotch of St James and La Bodega Negra, crafting bold aesthetics through photography, content creation, and social media direction. I captured rising stars like Dua Lipa and Virgil Abloh, spotting their spark before global fame. Watching visionaries like Tremaine Emory taught me to identify genuine influence early.
I apply this same dedication to a diverse range of projects today. My work is now about building, creating, and documenting, fusing photography and creative direction with a craftsman’s precision in welding and fabrication. As a multi-disciplinary professional who bridges the gap between the creative and the practical, I craft authentic visuals for individuals and projects that champion originality.