My approach has always been defined by a hands-on ethos, a punk DIY spirit I first absorbed as a "fly on the wall" at Vivienne Westwood. Before stepping fully into the industry, I studied design at Goldsmiths, University of London, where a post-disciplinary approach shaped how I think about culture, form, and storytelling. This foundation of authenticity drove almost a decade of shaping London’s cultural scene. I helped build the visual identities of hotspots like The Scotch of St James and La Bodega Negra in Soho, crafting bold aesthetics through photography, content creation, and social media strategy. Working alongside Tremaine Emory, who was social director at both venues during my time there, gave me an early understanding of how real creative influence develops.

This foundation led me to co-found Studio Three with George Madden, where we pioneered applying cultural intelligence to commercial strategy. We did not just observe trends; we understood the deeper currents driving them, translating cultural movements into strategic business advantages for clients from Beijing to London. That work taught me that authentic influence comes from understanding not just what is happening, but why it matters.

I apply that same dedication to a diverse range of projects today. My work now spans building, creating, and documenting, blending photography and creative direction with hands-on craftsmanship in welding, fabrication, and mechanical work. As a multidisciplinary professional bridging the creative and the practical, I develop and execute projects end-to-end, from concept and narrative to physical build and on-the-ground delivery.

Whether I am shaping a visual identity, fabricating something by hand, or solving a practical problem on site, I bring the same instinct for originality, precision, and authenticity.