This led to a decade of documenting and creating London's cultural landscape. As the social media architect for La Bodega Negra (8 years) and The Scotch of St James (5 years), I didn’t just photograph the scene; I built the platforms that amplified it.
Being present for pivotal moments and capturing figures like Dua Lipa and Virgil Abloh months or years before their breakthroughs taught me how to identify genuine influence before it becomes a mainstream algorithm.
I co-founded the consultancy Studio Three to apply this cultural intelligence commercially. This led to developing the AI marketing strategy for the Raven R AI speaker with Raven Tech (acquired by Baidu), which proved my ability to translate cultural authenticity into enterprise-level strategy.
Most recently, AI has become my primary tool for execution. It is not a buzzword for me, but a daily reality. I single-handedly built an AI-powered e-commerce operation, driving 304% growth and proving my value through undeniable results. I didn't just theorise; I built the systems, from automating customer service to optimising profit margins.
My philosophy is simple: the future belongs to those who can spot authentic culture before it becomes an algorithm. My work is dedicated to building that future.