My approach has always been defined by a hands-on ethos, a punk DIY spirit I first absorbed as a 'fly on the wall' at Vivienne Westwood. This foundation of authenticity drove almost a decade of shaping London's cultural scene. I helped build the visual identities of hotspots like The Scotch of St James and La Bodega Negra, crafting bold aesthetics through photography, content creation, and social media direction. I captured rising stars like Dua Lipa and Virgil Abloh, spotting their spark before global fame. Watching visionaries like Tremaine Emory taught me to identify genuine influence early.

This foundation led me to co-found Studio Three, where we pioneered applying cultural intelligence to commercial strategy. We didn't just observe trends; we understood the deeper currents driving them, translating cultural movements into strategic business advantages for clients from Beijing to London. This work taught me that authentic influence comes from understanding not just what's happening, but why it matters.

I apply this same dedication to a diverse range of projects today. My work is now about building, creating, and documenting, fusing photography and creative direction with a craftsman's precision in welding and fabrication. As a multi-disciplinary professional who bridges the gap between the creative and the practical, I craft authentic visuals for individuals and projects that champion originality.